The data entered by you on our social media pages, such as comments, videos, images, likes, public messages, etc., are published by the social media platform and are never used or processed by us for any other purpose. We merely reserve the right to delete content, if necessary. If and where necessary, we share your content on our site if it is a function of the social media platform, and communicate with you via the social media platform. The legal basis is Art. 6 (1) S. 1 (f) GDPR. The data is processed in the interest of our public relations and communications.
If you wish to object to particular data processing that we can influence, please contact us via the contact information provided in the imprint. We will then investigate your objection.
If you submit an inquiry to us on the social media platform, we may, depending on the required response, also refer you to other secure communication channels that guarantee confidentiality. You may always send us confidential inquiries via our address stated in the imprint.
As already explained, where the provider of the social media platform gives us the opportunity to do so, we take special care to make our social media pages as privacy-compliant as possible.
We use the social media platforms for advertising purposes. In doing so, we also use the demographic, interest-based, behavior-based, or location-based target group definitions for advertising provided by the operator of the respective social media platform. For more information on data collection and data processing on the social media platforms and the protection of your privacy there, see the privacy protection policies of the respective providers listed below. We can influence only to a limited extent, and we cannot disable, the statistics that the provider of the social media platform makes available to us. However, we ensure that no additional optional statistics are provided to us that involve the processing of personal data.
We use conversion tracking options for individual social media channels. For this purpose, we have incorporated corresponding pixels or tags in our website in order to collect conversion data.