"The Turkish software market is known for its size and its potential. Turkey itself plays an important role in economic ties with other countries in which COMPAREX already operates. This is why COMPAREX has always been keen to establish a presence in Turkey. And we are thrilled to enter this market after four years of research and preparation," explains Alexander Kutowski, COMPAREX Executive Vice President.
In SoftCare, COMPAREX offers a cloud-based system that customers use to streamline the procurement, use and management of software licenses. An integral part of SoftCare, SAM2GO (Software Asset Management as a Managed Service) supports companies and users by continuously and precisely recording software inventory and its use. Not only does this minimise risk exposure, it also reduces costs.
Opening the Turkish branch is another step within the framework of the expansion strategy, designed to provide multinational customers with integral support at their locations in the region. COMPAREX views Turkey as an enticing sales region, and Turkish customers will now be able to tap into the company’s global network and portfolio.
Moreover, the company will now act as the official Microsoft Licensing Solutions Provider (LSP) in Turkey. Local LSP status is a crucial foundation upon which to build the expansion of business activities in this region. COMPAREX already operates in more than 30 countries worldwide, and most recently was named Microsoft Partner of the Year in the categories of Volume Licensing and Software Asset Management in honor of its outstanding performance.
Microsoft Turkey about the future cooperation: "We are thrilled to welcome COMPAREX as a new LSP Partner in Turkey. Microsoft and COMPAREX can look back on long-standing, successful collaboration in several countries around the world. We appreciate the company as an extremely innovative and reliable partner, and hope that COMPAREX will make the new Cloud technologies even more popular in Turkey. In addition, COMPAREX provides a unique Software Asset Management service that creates even more value added for our mutual customers."
COMPAREX will cooperate on the local market with the Turkish company Dataserv. Alexander Kutowski sees the cooperation as an important building block for a successful launch: "We are very pleased to work side-by-side with the company Dataserv as our local partner. Dataserv has extensive experience in the field of software sales and consulting, and is certain to assist us in many ways in our development of the Turkish market."