How do companies address new topics? Brainstorming is often the first step on the way to finding solutions, minimizing costs, creating new products or lots of other things. Many companies have adopted this process as the de-facto standard, although eventually it tends to become monotonous. So what are the latest alternatives?
The first thought when receiving an invite to a brainstorming session is almost inevitably “Dear Lord, no (not again)!” Martin J. Eppler, Professor of Media and Communication Management at the University of St. Gallen, and Friederike Hoffmann, Design Thinking Coach and Trainer, therefore sat down to come up with some fresh and creative solutions for developing ideas as a team. Their summary: “Brainstorming can be put to bed!” One of the applications they propose is called the “Double Mind Map”. It bypasses a problem that was a fixture in previous methods: There are always the loud ones and quiet ones in team meetings, so only a few people actually have the opportunity to articulate what they are thinking.