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How to Integrate Livestreaming Into Your Business

The Potential of Livestreaming With For Your Organization

There’s a long tradition of livestreaming, and the first live broadcast in Germany took place as far back as 1935. Until recently, this technology was the sole preserve of TV stations and a smattering of specialized service providers. But the progressive simplification of technology has allowed the capability to gain a foothold in increasing numbers of companies as well. One of the drivers for this development is the widespread globalization of corporate operations and markets. Livestreams allow them to increase their range, for instance through video marketing, for staff meetings, press conferences, general meetings, ad-hoc events or end-of-year celebrations. This way the get-togethers can be broadcasted to any location and watched conveniently live and online using any device, reaching hundreds or even thousands of participants or employees who are unable to attend the event itself!

Compared to traditional communication media, this direct form enables greater emotional proximity while also cutting the costs, time and resources. Anyone can take part, wherever they happen to be.

Less technology & lower costs – Greater range

External service providers were often brought in to manage the livestreams, as the entry barrier was frequently too high in regard to the hard- and software or the necessary expertise. For instance, expensive studio equipment and specialist staff were needed on site, which led to exorbitant costs and an immense planning workload. But the continuing technological advancement has lowered these barriers virtually to the ground.

Livestreaming via Microsoft Teams Live Events

Employees need to be provided with creative, innovative and team-oriented tools. Technology is the key to creating an environment in which employees from all divisions are enabled to work universally, intuitively and productively.

Microsoft implements these requirements using the Office 365 Suites. Microsoft Teams Live Events is another building block that makes it easy to implement external and internal livestreams for up to 10,000 participants.

Commissioning external providers is consigned to history, as the technology now lies firmly in the hands of the companies. This can be particularly important when ad hoc announcements need to be broadcasted throughout the company or even beyond the organization. Often there is simply not enough time to complete these tasks with external assistance – things just have to move quickly!

Microsoft has added a number of other integrative services to this solution, for example by offering content management for the recordings in Office 365 Stream (video platform) and Microsoft Yammer (corporate social media platform) that are often absent from livestreaming solutions or that would merely produce data silos. In this regard, it is fair to speak of a best-of-suite approach, instead of a classic best-of-breed strategy.

The Potential of Livestreaming For Your Organization
Source: Microsoft Live Events within Microsoft Teams

Depending on the individual requirements, Teams Live Events can be provisioned using the following two options that are based on Microsoft Teams or Microsoft Yammer:

  • Quick start: Simplified provision of livestreams using current hardware resources, for instance webcams and microphones. 
  • External encoder (in preparation): Depending on the requirements placed in the livestream, Microsoft Stream can be used to manage third party hard- and software, for instance devices in studio quality (e.g. media mixers). This type of provisioning is a worthwhile option for major events and should become available in the months ahead.
Microsoft Live Events provisioning options
Source: Microsoft – Selection options for provisioning Microsoft Teams Live Events

The following diagram illustrates the various options and the associated Microsoft and third-party solutions in the background.

Microsoft Live Events third party solutions
Source: Microsoft

Microsoft Teams Live Events – Requirements

Users wishing to roll out this service will need either a Microsoft/ Office 365 Enterprise E3 or E5 license. In addition, the users will require the permission to activate a livestream. Other permissions are necessary as well and are listed under the following link – “What are Teams live events?" .

Microsoft Teams Live Events – Availability

This solution is currently in the public preview phase. A precise release date has not yet been set. The solution can currently be tested as part of the preview in the following regions: USA, Europe/Africa and Asia-Pacific.

Leipzig, 09 / 26 / 2018

Do you want to use the potential of livestreaming for your business?

Our experts are happy to discuss the potential of Livestreaming for your business and set up a strategy for implementation.


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