#1 Presence status as the basis of successful communication
Information about the presence or absence of employees and colleagues is the foundation of fruitful communication, irrespective of whether they are at the company, in their home offices, in a hotel or travelling the world. Availability is apparent at a glance, so working hours and time zones are largely irrelevant. I can see immediately whether or not I can contact my colleague by telephone, chat or e-mail.
#2 Group chat functions as indispensable tools in telephone conferences
They are found in each company and every culture: The somewhat reserved colleagues who avoid taking center stage. An integrated chat function or online voting systems ensure that they will contribute to telephone conferences nevertheless. Chat translators are great ways of breaking down language barriers as well.
#3 Social intranet as the company’s very own Facebook
To foster a sense of cohesion in a company, it is imperative to create a shared, interdepartmental knowledge base, to celebrate success and to promote innovation. Doing so will strengthen togetherness and leverage the value chain. One-sided and rigid communication by e-mail and CC lists is not enough. A social intranet is a far better tool.
#4 Collaboration platform as a knowledge reservoir
Everyone is doubtless familiar with the corporate philosophy that employees are the most important capital. But besides their labor, they also provide another important capital resource that is increasingly becoming a key competitive edge, namely knowledge capital. It is essential to safeguard this knowledge reservoir that colleagues have accumulated, for instance through long-standing professional service, training or special qualifications. When possible, it must also be placed at the disposal of other company stakeholders. But what’s the best way of managing this knowledge capital? A central collaboration platform is the sensible way of disseminating information, while promoting meaningful interaction, networks and teamwork as well.
#5 Device independence as a precondition for the diversity of devices
These days, device diversity – e.g. for cellphones or notebooks – is an increasingly prevalent feature of globalization. Of course this will influence the success of other efforts, also. Bring your own device (BYOD) policies are fairly uncommon in Germany. In contrast, they are the principal form of organization in China, the United States, India or Brazil. So in a global and holistic approach, a local consideration of device strategies will not be sufficient. In other words: The solutions must accommodate the various requirements, irrespective of the device or platform.