The purpose of SAM is to better understand and make strategic decisions around the software procurement and deployment. This cannot be done without the visibility through a rich, full-featured dashboard, but that itself is not enough, Schaap says. “You can have the best dashboard ever, but you need an expert or more likely experts who can interpret, analyze and assess the data,” he says. “This is because we don’t make decisions on data, we make them on information.”
Schaap notes that the expertise required to turn such data - Software inventory, an understanding of the licensing rules across thousands of vendors, software optimization opportunities, procurement standards, global purchasing opportunities, and more—into actionable information is hard to find in any individual. That, he says, is where a managed SAM service comes into play. “No one person can manage all the rules and data, but a team of SAM2GO experts can meet that challenge easily,” he says. By optimizing the stages of a SAM practice as suggested organizations can move beyond the typical benefits from a SAM practice and use it to truly transform IT and thereby create innovation .